The competition among online stores has been tough and rough these past few weeks. Even on mobile apps, online store apps are very competitive with each other. They are running promotions at the same time, and also advertising their app and website across multiple channels and platforms. One of the promos that they have is to allow the user to earn store credits or sometimes, even actual money. This may sound too good to be true, but is also because of the tight competition in the market. One example is to earn free paypal money. The promo would include on the mechanics that the user must be a returning user and has already bought something from the same online store before.
The move on giving this kind of instruction is pretty clear. The instruction is that in order for the user to be eligible, he must have previous transaction from the online store. This eligibility would guarantee a purchase from that user even before he joins the promotion. To be able to earn free paypal money, he would then complete the next steps in the mechanics. The next step in the game mechanic would require the user to navigate a particular category or item list. Depending on the goal of the online business, this step is crucial because it would drive the user to do window shopping again.
Most of the time, the category of the sample item list would include items or things that the user is generally interested. This is important because the online store is trying to drive the user behavior to be always visiting the online store for window shopping and when checking some items. On top of that, the user would be given on the list some really heavily discounted items that he cannot simply say no to.